A name to match the ambition
With renewed confidence in the future potential of the business, parent company BUFAB invested heavily in both new production and market development. In 2015, the company officially changed its name to BUMAX AB, fully aligning its corporate identity with the internationally recognized product brand that had been growing in stature since the BUMAX trademark registration in 1997.
The change was more than administrative — it was a declaration to make market-leading stainless steel fasteners. Its heritage — including 365 years of metalworking in Bergslagen and nine decades of stainless steel production — all flow into a single brand with an uncompromising promise.
For employees, customers, distributors and industry partners, the new name completed a transformation that had been underway for years. BUMAX was no longer a brand name in a product catalogue. It was the company itself.
BUMAX would expand its direct sales team outside of Sweden. Business development managers were hired in France, Germany, Denmark, UK & IRL, Finland and Norway and tasked with finding new opportunities and developing these core regional markets.
This was the kick start to a fresh period of growth in new business, market sectors, turnover and profitability.